WDs the First Call for Shops for European Vehicle Filtration Products
When looking for filtration products for European vehicles, WDs get the call two out of three times from independent repair shops. In IMR Inc.’s Repair Shop Tracking Study, 64.5 percent of those surveyed said WDs were their primary source for filtration parts, while only 31.1 percent called a retailer first.
“Independent repair shops are very consistent where they get their filtration products,” said Bill Thompson, president and CEO of IMR Inc. “No matter what type of vehicle; Asian, European or domestic, WDs are the first choice for purchase two-thirds of the time. Of those shops surveyed, only 3.9 percent said they went to the new car dealer for European filtration products. However, this number was higher than the shops who went to the dealer for parts for domestic (2.9 percent) and Asian (3.5 percent) vehicles.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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