WDs get the Brake Business for European Vehicles

No matter what type of vehicle it is: domestic, Asian or European; warehouse distributors get the bulk of the business for brake parts. In the latest Repair Shop Tracking Study released by IMR Inc., 64 percent of independent repair shops make WDs their first call for brake products for European vehicles.

“Our research relating to the first call for brake parts is very consistent as almost two-thirds of shops start with the WD when looking for brake parts,” said Bill Thompson, president and CEO of IMR Inc. “No matter the manufacturer of the vehicle, whether it is domestic, Asian or European, a wide majority of independent repair shops feel they can find everything they need at their WD.”

For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.

IMR Brake Parts European

 


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Almost One-Third of DIY and DIFM Customers Wait until Some Brake Failure before Bringing in Vehicle for Service
More Communication about Preventative Brake Maintenance May be Key to More Brake Business

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