When It Comes to Oil Changes DIYers Know What They Want so be Prepared
IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) shows that 39.7 percent of do-it-yourselfers surveyed did some research prior to making a purchase related to an oil change. Of those 39.7 percent, almost 78 percent said the first thing they do after the research is head to the store to make their purchase. Only 14 percent of respondents said they looked at a website for further information while only eight percent said they called a store to ask questions. The other 60.3 percent did no research whatsoever.
“This data shows that auto parts stores and retailers need to be ready at all times with answers and the products to perform an oil change,” said Bill Thompson, president and CEO of IMR Inc. “When it is time for DIYers they feel they are informed enough to make a decision either without any preliminary research or enough research to make a purchase without asking more questions. The results of this survey shows that it is important that the store staff is trained and armed with answers and the stores shelves are stocked with the right products.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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