Preventative Maintenance No. 1 Reason for an Oil Change Among Consumers
The preventative vehicle maintenance message is resonating with consumers, especially when it comes to getting their oil changed. IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) reveals that over 71 percent of DIYers, and almost 64 percent of DIFM (Do-It-For-Me) consumers, said the No. 1 reason they changed the oil in their vehicles was for preventative maintenance reasons.
“Based on our research, motorists really are understanding the importance of preventative maintenance in regard to oil changes,” said Bill Thompson, president and CEO of IMR Inc. “Most vehicle owners are either making sure their oil is changed at certain mileage levels or are following the recommended manufacturers schedule for maintenance.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Continuing Consumer Automotive Maintenance Survey, DIFM, DIY, Oil Change, vehicle performance