Dealers May Not Get First Call but Still Get Business from Shops According to IMR Repair Shop Tracking Study
Although dealerships only received three percent of the first calls for parts from independent repair shops they still got business from over 20 percent of those shops, according to IMR’s Repair Shop Tracking Study. Of those shops surveyed, 21.2 percent said they purchased from a dealer in 2015. WDs received the highest percentage of purchases from shops in 2015 at 35 percent.
“Whether it is price, availability or quality of parts, dealers have found their niche with certain independent repair shops.” said Bill Thompson, president and CEO of IMR Inc. “Based on our research, while dealers are rarely a first call, shops purchase from them on a fairly consistent basis.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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