Almost 25 Percent of DIYers Do Some Research Before Purchasing Ignition Parts According to IMR Inc.’s CCAMS Study
When it comes to ignition parts, DIYers like to have some information before making a purchase. IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) shows that 27.5 percent of those DIYers researching ignition parts visited a website before buying an ignition part while 21.6 percent of called a parts store before buying.
“Based on our CCAMS survey, we found that DIYers feel they need to be better informed when it comes time to replace the ignition parts on their vehicle,” said Bill Thompson, president and CEO of IMR Inc. “With some parts, DIYers feel they can go right to the store and buy the part. However, with more complicated parts like temperature control or ignition, many DIYers try to gather as much information as possible before buying parts.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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