One in Four DIFM Customers go to Independent Repair Shop for Brake Service
Almost 25 percent of Do-It-For-Me (DIFM) customers bring their vehicles to an independent repair shop to have their brakes serviced, according to a Continuing Consumer Automotive Maintenance Survey (CCAMS) conducted by IMR Inc. In addition, the study reveals that car dealers (19 percent) and retail stores (15.6 percent) get the next largest share of brake business.
“Independent repair shops are getting about a quarter of the brake service and repair according to our research,” said Bill Thompson, president and CEO of IMR Inc. “However, with a majority of the remaining brake business being split between retailers, car dealers, repair specialists and tire dealers, there is ample opportunity for everyone to grow their brake profits with an aggressive and proactive strategy.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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