One in Four DIFM Customers go to Independent Repair Shop for Brake Service

Almost 25 percent of Do-It-For-Me (DIFM) customers bring their vehicles to an independent repair shop to have their brakes serviced, according to a Continuing Consumer Automotive Maintenance Survey (CCAMS) conducted by IMR Inc. In addition, the study reveals that car dealers (19 percent) and retail stores (15.6 percent) get the next largest share of brake business.

“Independent repair shops are getting about a quarter of the brake service and repair according to our research,” said Bill Thompson, president and CEO of IMR Inc. “However, with a majority of the remaining brake business being split between retailers, car dealers, repair specialists and tire dealers, there is ample opportunity for everyone to grow their brake profits with an aggressive and proactive strategy.”

For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail or visit

IMR Brake Parts--Outlet


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If you enjoyed this article, please check out some additional posts

Almost One-Third of DIY and DIFM Customers Wait until Some Brake Failure before Bringing in Vehicle for Service
More Communication about Preventative Brake Maintenance May be Key to More Brake Business
Stores Need to be Knowledgeable as DIYers Looking for Information When It Comes to Brake Jobs

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