Repair Shops Make WD First Choice for Domestic Vehicle Ignition Parts According to IMR’s Repair Shop Tracking Study
When looking to purchase ignition parts for domestic vehicles, independent repair shops usually call a warehouse distributor first. According to IMR Inc.’s Repair Shop Tracking Study, 56.3 percent of repair shops said the WD was their first choice for ignition parts while the retailer was the first choice of 37.2 percent of repair shops.
“As with most parts categories, the WD is the first choice and this is no different with ignition parts,” said Bill Thompson, president and CEO of IMR Inc. “However, IMR’s Repair Shop Tracking Study did show that repair shops call the WD first much more for Asian (62.4 percent) and European (63 percent) vehicle ignition parts than they do for domestic vehicles.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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