Repair Shops Make WD First Choice for Domestic Vehicle Ignition Parts According to IMR’s Repair Shop Tracking Study
When looking to purchase ignition parts for domestic vehicles, independent repair shops usually call a warehouse distributor first. According to IMR Inc.’s Repair Shop Tracking Study, 56.3 percent of repair shops said the WD was their first choice for ignition parts while the retailer was the first choice of 37.2 percent of repair shops.
“As with most parts categories, the WD is the first choice and this is no different with ignition parts,” said Bill Thompson, president and CEO of IMR Inc. “However, IMR’s Repair Shop Tracking Study did show that repair shops call the WD first much more for Asian (62.4 percent) and European (63 percent) vehicle ignition parts than they do for domestic vehicles.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Interested in automotive market research?
If you enjoyed this article, please check out some additional posts
Almost 25 Percent of DIYers Do Some Research Before Purchasing Ignition Parts According to IMR Inc.’s CCAMS Study
Claritas’ PRIZM Premier Data Now Integrated into IMR Consumer Automotive Research
When it comes to Replacing Tires; Many DIFM Customers Get the Message About Preventative Maintenance
Almost One in Four DIFM Customers Upgraded Their Tires When it came Time to Replace Them
Most DIYers Head to the Store for Filtration Products
Independent Repair Shops Consistent with Filtration Purchases
DIYers Stay on Schedule When it comes to Replacing Filters
WDs Get 65 Percent of Filtration Business for Asian Vehicles