IMR’s Repair Shop Tracking Study Reveals WDs Get about Two-Thirds of Ride Control Business for Asian Vehicles
When independent repair shops are looking for ride control products for Asian vehicles, almost two-thirds of those shops surveyed said they buy from the warehouse distributor first. IMR Inc.’s Repair Shop Tracking Study reveals that 66.7 percent of shops go to the WD first for their Asian vehicle ride control parts while only 31.1 percent said they contacted a retail store first.
“Our IMR Repair Shop Tracking Study shows more shops go to the WD for ride control products for Asian vehicles as they do for domestic vehicles,” said Bill Thompson, president and CEO of IMR Inc. “For domestic vehicles, 59.4 percent of shops go to the WD for ride control products compared to almost 67 percent who turn to the WD for Asian vehicles. Retailer lose the most amount of business as they are getting over 38 percent of domestic ride control product business but only 31 percent of the Asian vehicle business.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Interested in automotive market research?
If you enjoyed this article, please check out some additional posts
More Marketing to Customers Could Lead to More Ride Control Business According to IMR CCAMS Study
Most Repair Shops Head to WD for Ride Control Products for Domestic Vehicles According to IMR Inc.’s Repair Shop Tracking Study
Before Purchasing Ride Control Products, Most DIYers Do Their Homework According to IMR Inc.’s CCAMS Study
Dealers May Not Get First Call but Still Get Business from Shops According to IMR Repair Shop Tracking Study
Independent Repair Shops Called Retailers First More in 2015 According to IMR Inc.’s Repair Shop Tracking Study
Average Number of Technicians at Independent Repair Shops Up According to IMR Repair Shop Tracking Study
Average Repair Orders Down but Dollar Value up in 2015 According to IMR Repair Shop Tracking Study
Independent Repair Shops See Slight Uptick in Servicing Imports in 2015 According to IMR Inc.’s Repair Shop Tracking Study