Before Purchasing Ride Control Products, Most DIYers Do Their Homework According to IMR Inc.’s CCAMS Study
When it comes to ride control products, DIYers do some type of research before making their purchasing decision. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), 56.5 percent of DIYers surveyed said they visited a website before buying ride control products while 23 percent said they called a store before making a purchase.
“With some products, such as lighting or filtration, DIYers feel they have enough knowledge to make an informed purchase without any research,” said Bill Thompson, president and CEO of IMR Inc. “With more complex parts, like sensors or ride control products, DIYers do more research before actually making their purchase. Our CCAMS study revealed only 20 percent of DIYers went directly to the store first while almost 80 percent either looked at a website or called a store to ask questions before buying what they needed.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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