IMR Research Shows WDs Overwhelming Choice of Independent Repair Shops for Lighting Products for Domestic Vehicles
As with brake parts and filtration products, IMR Inc.’s Repair Shop Tracking Study reveals that the first choice of independent repair shops for lighting products for domestic vehicles is the warehouse distributor. WDs are the first call for lighting for almost 62 percent of shops while retailers get the first phone call 37 percent of the time.
“For lighting, brakes and filtration products for domestic vehicles, our IMR Inc. Repair Shop Tracking Study shows that independent repair shops go to the WD first in six out of 10 cases,” said Bill Thompson, president and CEO of IMR Inc. “However, more WDs call a retail store for lighting (37.0 percent) and brakes (37.5 percent) than they do for filtration products (31.3 percent). The IMR Inc. Repair Shop Tracking Study also reveals that new car dealers do not get much lighting (1.4 percent) business at all from independent repair shops.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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