WDs First Choice for Lighting for Asian Vehicles According to IMR Research
IMR Inc.’s Repair Shop Tracking Study shows that when purchasing lighting products for Asian vehicles, WDs are the primary source for independent repair shops 61.5 percent of the time. Retailers get the first call from shops 36.5 percent of the time, while new car dealers’ phones don’t ring very often as they get only two percent of lighting business from independent repair shops.
“Based on our IMR Inc. Repair Shop Tracking Study, independent repair shops favor the warehouse distributor for their lighting needs for both domestic and Asian vehicles,” said Bill Thompson, president and CEO of IMR Inc. “Based on this research, whether it is price, availability or quality, it appears shops are more comfortable with purchasing their lighting from the WD than anywhere else.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Interested in automotive market research?
If you enjoyed this article, please check out some additional posts
According to IMR Inc. CCAMS Study Most DIYers Head to Retailers for Lighting Products
IMR Inc. CCAMS Survey Shows Failure No. 1 Reason for Lighting to be Replaced
IMR Study Reveals Many Variables to Why Lighting on a Vehicle is Replaced
Shelves Should be Stocked with Lighting Products Because DIYers are on the Way
DIFM Customers Still Heading Back to the Dealer for Oil Changes