IMR Inc. CCAMS Survey Shows Failure No. 1 Reason for Lighting to be Replaced
IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) reveals that the No. 1 reason both DIYers and DIFM customers replace the lighting on their vehicles is failure. Over 73 percent of DIYers and 66.6 percent of DIFM customers said the No. 1 reason the lighting is repaired or serviced is simply due to failure.
“Unlike with an oil change, where the reminder sticker sends a motorist in for service, or with brakes, where the driver may hear screeching, with lighting, in most cases, it is strictly failure that makes the vehicle owner replace the lighting,” said Bill Thompson, president and CEO of IMR Inc. “Our CCAMS survey shows that only a few vehicle owners are preventative or follow the scheduled maintenance plan when it comes to lighting systems.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Interested in automotive market research?
Call 800-654-1079 or submit a contact form to find out how IMR research can help your business.
If you enjoyed this article, please check out some additional posts
IMR Study Reveals Many Variables to Why Lighting on a Vehicle is Replaced
Shelves Should be Stocked with Lighting Products Because DIYers are on the Way
DIFM Customers Still Heading Back to the Dealer for Oil Changes
WDs the First Call for Shops for European Vehicle Filtration Products
WDs Primary Source of Filtration Products for Asian Vehicles by Independent Repair Shops