According to IMR Inc. CCAMS Study Most DIYers Head to Retailers for Lighting Products
Over 60 percent of DIYers get their lighting products from an auto parts retailer according to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS). In addition, DIYers also shop at a discount store or mass merchandiser (14.9 percent) or purchase their lighting over the internet (9.2 percent).
“Unlike DIFM (do-it-for-me) customers, who may feel they need some guidance in purchasing lighting products for their vehicles, IMR’s CCAMS study shows that DIYers feel they can make the purchase on their own and are probably shopping for the best price,” said Bill Thompson, president and CEO of IMR Inc. “Almost 85 percent of DIYers are getting their lighting needs from retailers, mass merchandisers or the internet.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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