Shelves Should be Stocked with Lighting Products Because DIYers are on the Way
IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS) reveals that over 73 percent of do-it-yourselfers surveyed either visited a parts store or called a parts store before replacing the lighting on their vehicle. These results show that stores need to have lighting products stocked and that their employees be well versed in the various lighting options for vehicles.
“Based on our CCAMS survey, lighting DIYers feel they know enough about lighting options that they do not have to do much research before buying replacement products,” said Bill Thompson, president and CEO of IMR Inc. “Some DIYers may be calling stores to find the best price but a big majority of DIY customers are going directly to the stores. Retail outlets need to make sure their employees are continually informed about products and pricing to take advantage of these sales opportunities.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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