IMR Study Reveals Many Variables to Why Lighting on a Vehicle is Replaced
According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), there is not one major factor that brings motorists to get their lighting on their vehicle serviced.
“Based on our CCAMS survey, whether it is a DIYer or do-it-for-me (DIFM) car owner, while we know 71 percent of lighting repairs are performed due to failure, there is not one overwhelming reason why motorists initially go in for repair that results in the lighting on their vehicle being replaced,” said Bill Thompson, president and CEO of IMR Inc. “It might be the service indicator light or a motorist might just notice it is not working. However, whatever the reason, independent repair shops and retailers need to have lighting on hand because this service opportunity could come at a moment’s notice.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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