Consumers Delaying Vehicle Routine Maintenance
In this month’s IMR Insight, we’re looking at IMR’s syndicated Delayed Vehicle Maintenance Tracking Study and specifically consumers that have delayed routine maintenance parts and services. In total, 7.9% of consumers indicate they have delayed routine vehicle maintenance. Consumers who own used vehicles, vehicles 8 years or older and Millennials are significantly more likely than their counterparts to delay routine maintenance.
Not being able to find a convenient time to have maintenance performed (33.0%) or the cost of the repair being prohibitive (30.3%) are the top reasons consumers delay routine maintenance. Most consumers do anticipate eventually having the service or repair performed (91.0%), with 43.0% planning on having the service/repair performed within a month and 77.0% within the next 3 months. The majority of these consumers (76.9%) plan on having a professional perform the service or repair rather than doing it themselves.
Interested in automotive market research?
Call 800-654-1079 or submit a contact form to find out how IMR research can help your business.
If you enjoyed this article, please check out some additional posts
Threats to General Repair Shop Business
eTailing in the Automotive Aftermarket
Vehicle Not Performing Well Primary Reason Both DIY and DIFM Customers Get Ignition Parts Serviced
Repair Shops Make WD First Choice for Domestic Vehicle Ignition Parts According to IMR’s Repair Shop Tracking Study
Almost 25 Percent of DIYers Do Some Research Before Purchasing Ignition Parts According to IMR Inc.’s CCAMS Study
Claritas’ PRIZM Premier Data Now Integrated into IMR Consumer Automotive Research
When it comes to Replacing Tires; Many DIFM Customers Get the Message About Preventative Maintenance