Vehicle Not Performing Well Primary Reason Both DIY and DIFM Customers Get Ignition Parts Serviced According to IMR Inc.’s CCAMS Study
Whether it’s a DIYer or a DIFM customer, a vehicle not performing well is the primary reason that motorists service or repair their vehicle when it relates to ignition parts, according to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS). Of those DIYers surveyed, 43.6 percent said that their vehicle not performing well is the reason they fixed their car while 37 percent of DIFM customers cited vehicle performance as the No. 1 reason they brought their vehicle in for service.
“Based on our CCAMS survey results, performance is the main cause for DIYers and DIFM customers getting their vehicles serviced related to ignition parts,” said Bill Thompson, president and CEO of IMR Inc. “The CCAMS study did reveal that 12 percent of DIFM motorists did respond to a communication from their service provider which ultimately led to having their ignition parts checked. This shows that at least with DIFM customers, service providers using a proactive marketing campaign with their customers can increase their ignition parts business.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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