Independent Repair Shops First Call for Asian Vehicle Brake Parts are WDs
As with domestic vehicles, WDs are the first choice of independent repair shops when it comes to brake parts for Asian vehicles. IMR Inc.’s Repair Shop Tracking Study reveals that 63 percent of independent repair shops call the WD first compared to 33 percent who call a retail store first.
“Although this research reveals that WDs are the overwhelming first choice for brakes for both Asian and domestic vehicles, we do see more independent repair shops contacting their WD for Asian (63 percent) vehicle brake parts compared to domestic (59 percent) vehicle parts,” said Bill Thompson, president and CEO of IMR Inc. “This research indicates that some independent repair shops find a better selection of brake parts for Asian vehicles from their WD then at a retail outlet.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
Interested in automotive market research?
If you enjoyed this article, please check out some additional posts
When It Comes to Domestic Vehicle Brake Parts, WDs are Top Choice for Independent Repair Shops
One in Four DIFM Customers go to Independent Repair Shop for Brake Service
Almost One-Third of DIY and DIFM Customers Wait until Some Brake Failure before Bringing in Vehicle for Service
More Communication about Preventative Brake Maintenance May be Key to More Brake Business
Stores Need to be Knowledgeable as DIYers Looking for Information When It Comes to Brake Jobs