Private Label/Store Brand Parts Purchasing by Independent Auto Repair Shops

Over the past two years, independent automotive repair shops have reported that they’ve increased their purchases of private label/store brand parts.  In 2018, when asked if they had increased their purchases of private label/store brand parts over the past two years, only 33.4% of shops said they had.  Now, 65.8% of shops said they had increased their purchases of private label/store brand parts.

Automotive Market Research Auto Repair Shops Private Brand Parts Purchasing Percentages

Independent auto repair shops expect to increase their purchases of private label/store brand parts as well.  Over the next year, 68.0% of shops state they plan to increase their purchases of these parts.

Automotive Market Research Auto Repair Shops Private Label Parts Purchase Intent Chart

Historically, reasons for increasing purchases of private label/store brand parts revolved around ‘lower prices’, ‘immediately available/easier to get’, and ‘quality is equal or better than OEM parts’. However, the pandemic has changed that dynamic. Now, ‘customers trying to save money due to pandemic uncertainty’ (33.9%) has far exceeded any other reason for a repair shop’s intended increase of private label/store brand parts.

Automotive Market Research Auto Repair Shops Increase Private Label Parts Purchase Reasons

Learn More About IMR’s Weekly Vehicle Maintenance Monitor

Interested in automotive market research?

Call 800-654-1079 or submit a contact form to find out how IMR research can help your business.

If you enjoyed this article, please check out some additional posts

Delayed Vehicle Maintenance | Q1 – Q2 2020
Challenges for Independent Repair Shops and Technicians the Remainder of 2020 (COVID-19 Update)
Disruption in Auto Parts Availability Affecting Repair Shop Purchasing Behavior
Automotive Parts & Service Consumer Purchasing Behavior During an Economic Downturn
Challenges for Independent Repair Shops and Technicians in 2020
Cell Phone Usage in Bays at Independent Repair Shops
The Hispanic DIY Auto Maintenance & Repair Consumer
Consumers Delaying Vehicle Routine Maintenance
Part Delivery Times at Independent Automotive Repair Shops
Independent Auto Repair Shop Private Label/Store Brand Purchasing
Independent Auto Repair Shop’s Competitor Perceptions & Differentiation

, , , , , ,