Preventative Maintenance Message about Oil and Filter Changes Resonates with Both DIY and DIFM Customers
Unlike most other products, where motorists are unsure when to have service performed, when it comes to filtration products, both DIYers and DIFM customers heed the preventative maintenance message. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), over 55 percent of DIYers and 39 percent of DIFM customers initially brought their vehicle in for filtration service because of seasonal maintenance.
“When it comes to filtration service, a majority of vehicle owners seem to pay close attention when it is time for a filter change,” said Bill Thompson, president and CEO of IMR Inc. “Over 67 percent of DIYers cited seasonal maintenance or following the vehicle’s service manual for the reason they serviced their vehicle. Besides the 39 percent of DIFM customers who cited seasonal maintenance as the reason they had their vehicles serviced, an additional 15.5 percent cited communication from their service provider and 13.4 percent of DIFM customers cited following their vehicle’s service manual for the reason they initially went for service. At least with filtration products, the preventative maintenance message is getting through to consumers.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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