DIYers Top Choice for Temp Control Products is Retailers but Some Shop Internet as Well According to IMR’s CCAMS Study

IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS) reveals that DIYers (34.1 percent) make the retailer their top choice when they purchase temperature control products. However, one in 10 (10.3 percent) of those surveyed in the CCAMS survey said they purchased their temp control products via the internet.

“Based on our CCAMS surveys, we are seeing more and more DIYers buying parts through the internet,” said Bill Thompson, president and CEO of IMR Inc. “Although retailers still get more than one third of the DIY business when it comes to temperature control products, 10 percent of DIYers feel they have enough knowledge about these products to purchase them directly online.”

For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.

Automotive Study Vehicle Temperature Control Products Top Outlets Chart


Interested in automotive market research?

Call 800-654-1079 or submit a contact form to find out how IMR research can help your business.


If you enjoyed this article, please check out some additional posts

Repair Shops Turn to WDs for Temperature Control Parts for European Vehicles According to IMR’s Repair Shop Tracking Study
Failure No. 1 Reason for Temperature Control Service According to IMR’s CCAMS Study
WDs Get Slightly More Temperature Control Parts Business for Asian Vehicles from Repair Shops than for Domestic Vehicles According to IMR’s Repair Shop Tracking Study
Lack of Performance or Failure Primary Reasons DIYers and DIFM Customers Found They Needed Temperature Control Service
IMR’s Repair Shop Tracking Study Reveals Retailers Getting 40 Percent of Temperature Control Business for Domestic Vehicles from Repair Shops
DIYers Want More Info Before Buying Temperature Control Products According to IMR Inc.’s CCAMS Study
IMR CCAMS Study Reveals DIYers Using Internet to Purchase Ride Control Products
IMR Repair Shop Tracking Study Reveals WDs Get Majority of Ride Control Business for European Vehicles from Independent Repair Shops

, , ,