DIYers Want More Info Before Buying Temperature Control Products According to IMR Inc.’s CCAMS Study
The more complex the part, the more research DIYers do according to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS). When it comes to temperature control products, just like ride control products, over 70 percent of DIYers said they either visited a website or called a store before making a purchase.
“Our CCAMS research shows that DIYers will do more research when it comes to more complicated parts and accessories like temperature control products,” said Bill Thompson, president and CEO of IMR Inc. “Only 28 percent of DIYers said they went to the store first to purchase temperature control products without doing any research.”
For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.
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