The Importance of Private Label and National Branded Parts at Independent Auto Repair Shops
IMR recently spoke with the person most responsible for making parts purchasing decisions at 500 independent automotive repair shops. Our focus was to understand their use and perceptions of private label and national branded parts.
19.6% of those responsible for making parts purchasing decisions said they typically know what brand is in the private label box. Notably, shops with 1 – 3 bays are less likely to know the brand in the private label box (2.2%).
42.6% of auto repair shops said their 1st call supplier carried categories where the majority of the brands offered were private label with few national branded options. Of that 42.6%, 22.8% said they go to another supplier to purchase nationally branded products. When asked how frequently they go to another supplier for nationally branded products, 13.7% say they always/frequently do and 72.7% say they occasionally do.
When asked if they’d switch their 1st call supplier if they changed to primarily private label brands with limited national brands, 15.2% said they Definitely/Very Likely would. However, of the 57.4% of repair shops that said their 1st call doesn’t have heavy private label branded categories, that number rises to 17.3%.
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